APPLE: One More Thing

APPLE: One More Thing

2020-11-03 • Updated

Another event? Great!

On November 10, Apple will hold another digital event. It’s out of order, and probably, that’s what Apple wants to do – probably – to introduce a stronger surprise factor to what it will announce on the day. What will it be? It may be new Macs with Apple’s own ARM-based chips announced earlier this year. It may also be AirTags or AirPods as recently Apple removed all third parties’ audio accessories from its stores. But whatever it is – it better be good. Because the previous event Apple held less than a month ago did not impress the market too much.

...As great as the last time?

The first square shows what happened to Apple stock price on the day of the “Hi, Speed!” event on October 13 – nothing. Even worse, it dropped. That was after a rise to $125 a couple of days earlier, but still – the event itself did not push the price. In fact, Apple’s stock saw nothing but a decline during the second week of October. With one exception: the “false” reversal in the second square. Obviously, we know it’s false only after it proved to be so – at the time, there were probably many traders who were happy to finally see Apple’s stock price rise. But it didn’t rise – instead, kept falling. It’s at September lows now, above $105. This is the support level to watch: very probably, the stock price will not drop any further. Very probably, it will reverse and go back to – eventually - $125. But it’s still too far away. For now, Apple has “One More Thing” to say on November 10 – prepare and watch it.


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