GOOGLE: in the crosshairs

The news

The US Department of Justice along with almost a dozen US states filed an anti-monopoly lawsuit against Google. The issues is that the US search market almost entirely consists of Google – Alphabet’s subsidiary takes almost 90% of it.

The question is: has this issue just now been discovered? No. It’s been there for years.

The next question is: how does it affect the stock? Pretty much in no way. So far, at least.

The consequences

The stock went down from its all-time high of $1 730 reached in in very beginning of September to $1 400 visited two weeks later. Since then, it been going but upwards, currently trading around $1 600. As you can see from the chart, the inclination of trajectories before and after the all-time high are almost the same: that means, the stock is not experiencing any fundamental change to its normal rising trajectory. And the lawsuit hasn’t effect that in any way neither – the price appears to be pretty indifferent to what the US Department of Justice is doing right now. Very probably, if and once it comes to actual measures like fines or activity restrictions slapped at Google, the stock price will tremble. Maybe even, the stock will lose value and shift to lower-pace rising if Google will have to face lower market share as a results of the DOJ activities. But all that is just still too far away and to dubious to speculate on. So far, it’s going up as usual, and there seems to be little stopping to it.

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