Kia and Hyundai will fall far short of China sales objective on political row

Kia and Hyundai will fall far short of China sales objective on political row

Hyundai Motor Co along with Kia Motors Corporation expect it’s going to be difficult to sell 1 million cars in China this year because of political tension. The given figure is approximately half their initial objective, as the Aju Business Daily quoted.

In March, the car makers’ combined China sales went down 52% from a year earlier, affected by anti-Korean sentiment as for the planned deployment of an American missile defense system outside Seoul.

Since there’s no one who wants to purchase Hyundai vehicles, launching a brand new model or a sales promotion won’t change the situation for the better.

In contrast, in March counterparts Toyota Motor Corporation, General Motors and Honda Motor Co Ltd posted increases in China.

Hsueh told that the longer-term outlook could appear to be bleak, considering how Japan's 2012 territorial row with China reached sales of Japanese car makers hard for a while. 

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