British companies will increase ad budgets this year notwithstanding Brexit uncertainty

British companies will increase ad budgets this year notwithstanding Brexit uncertainty

UK companies are on the verge of increasing their spending on advertising in 2017, as they really expect the British economy to remain resilient notwithstanding the Brexit vote, as a poll disclosed on Wednesday, thus reversing a previous forecast for a drop in ad budgets.

The IPA Bellwether report suggested that corporate ad spending would ascend 0.6% in the current financial year, thus undermining October’s forecast for a 0.7% dip.

The poll, carried out by IHS Markit on behalf of the Institute of Practitioners in Advertising, stated that a 26.1% net balance of British companies showed they would lift their advertising budgets in the 2017/18 financial year.

Next year surge in ad spending would stagnate before trending upwards again in 2019 as well as 2020, as the showed.

The poll actually paints a picture of the solidly surging British economy, with UK companies continuing to demonstrate a readiness to commit increased resources to marketing and also capitalize on current positive sales trends. 

Similar

Popular

Crude edges down in Asia on Caixin PMI

On Tuesday, crude prices traded weaker because a poll on Chinese manufacturing came in weaker than expected and market participants looked ahead to American inventories on oil as well as refined products to set the overall tone…

Deposit with your local payment systems

Callback

A manager will call you shortly.

Change number

Your request is accepted.

A manager will call you shortly.

Internal error. Please try again later

Beginner Forex book

The most important things to start trading
Enter your e-mail, and we will send you a free Beginner Forex book

Thank you!

We've emailed a special link to your e-mail.
Click the link to confirm your address and get Beginner Forex book for free.

You are using an older version of your browser.

Update it to the latest version or try another one for a safer, more comfortable and productive trading experience.

Safari Chrome Firefox Opera